LG Partners with Atomic Golf for Digital Displays

Atomic Golf Creates Tech-Filled Experiences with Cutting-Edge Digital Displays

Outdoor Displays, Digital Signage, and Immersive Visuals Enhance Every Step of the Guest Journey

LAS VEGAS, March 13, 2024 /PRNewswire/ -- Global innovator LG Business Solutions today announced a partnership with Atomic Golf, a brand-new Las Vegas attraction set to open on March 22, 2024, to outfit every step of the customer journey with dynamic digital experiences. From the parking lot to the tee line, guests will be immersed in LG’s state-of-the-art digital signage network.

"From the moment guests arrive at Atomic Golf, they will be surrounded by vibrant LG digital displays showing live sports events, messaging, wayfinding, promotions, welcome messages for groups, and real-time game information in every hitting bay," said Brian Birckbichler, SVP of Golf Entertainment at Atomic Golf. "Working with LG allowed us to leverage their vast product catalog and robust digital signage capabilities to create a property-wide network that enhances engagement while providing simple system control and maintenance to ensure reliable daily operations."

The project utilizes LG's webOS operating system to manage the digital signage network, with SAVI Controls software delivering content to the LCD displays over a single MoIP cable. This setup allows Atomic Golf to seamlessly broadcast live events, in-house content, and marketing messages across its digital ecosystem. Staff can also activate or disable the entire digital signage network with a single button press, streamlining daily operations for over 250 displays.

"By using a single-supplier digital signage network, Atomic Golf empowers onsite experience managers to exert instant control over every display through a single platform that allows for individual display control, system-wide content changes, and provides automatic alerts for any troubleshooting or maintenance needs," said Mike Kosla, SVP, LG Business Solutions USA.

Seamless Integration and High-Tech Display Features

The signage and integration experts at Simply Connected selected LG as the ideal digital display partner due to its advanced webOS operating system and seamless SAVI integration capability. The firm is responsible for installing and maintaining the signage network's 250+ digital displays, in addition to handling the property’s audio components, wiring, video distribution, control system, networking equipment, security, and surveillance.

Another firm, Jones Sign, led the installation of LG DVLED displays throughout the property. Guests first encounter a massive custom-sized LG outdoor DVLED display at the entrance, setting the tone for an immersive experience.

Atomic Golf and Simply Connected also collaborated to design 103 hitting bays, each equipped with a custom ball dispenser featuring a 49-inch LG outdoor display that delivers high brightness and durability in all weather conditions. These displays, powered by LG's webOS and SAVI software, provide customizable and interactive experiences for players.

Additional tech-forward features at Atomic Golf include:

• Tee line cabanas with 55-inch LG displays for guest-controlled TV programming.

• The Cosmic Lounge, featuring LG displays integrated into both ceilings and floors for a fully immersive experience.

• VIP luxury suites, outfitted with 110-inch and 136-inch high-definition screens for premium sports and entertainment viewing.

• A range of LG DVLED products throughout the property, including pixel pitches from 10mm to the ultra-high-definition .7mm LG MAGNIT display.

About LG Business Solutions USA

The LG Electronics USA Business Solutions division serves commercial customers across industries, including lodging, hospitality, digital signage, systems integration, healthcare, education, government, and industrial markets. Offering cutting-edge commercial displays, robotics, and electric vehicle charging stations, LG continues to lead in innovative business solutions.

Headquartered in Lincolnshire, Illinois, with a dedicated engineering and customer support team, LG Business Solutions USA provides tailored technology solutions for various business environments. LG Electronics USA Inc., a ten-time ENERGY STAR Partner of the Year, is the North American subsidiary of LG Electronics Inc., a $60 billion+ global technology leader in consumer electronics, home appliances, air solutions, and vehicle components.

For more details, please visit www.LGSolutions.com.

SOURCE: LG Business Solutions USA